Companies have previously dabbled in ads that appear when you pause videos, but they'Re about to come roaring back in the streaming era ... The companies suggest that they'll Play short videos whenever you stop for a break, hopefully catching you in those fleeting Moments before you head to the kitchen for a snack ... It's not clear which AT&T services would include these ads, although they'd be feasible on both online services like DirecTV Now and WarnerMedia's upcoming offering as well as conventional TV.