Snap's new program connects AR Lens creators with brands

The platform has launched a program called Lens Creative Partners, which makes it easier for companies to Find experienced AR Lens creators … Snap has been expanding its AR Lens offerings over the past year with user-made designs, and it even launched Lens Studio to make it simpler for people to create augmented reality effects … The platform made it clear way back last year, though, that brands will be able to use AR lenses as a tool for ads, so the program didn’t come out of left field.