Prime members, starting today, will be able to take 10 percent off Whole Foods’ hundreds of sale items, as well as receive other weekly deep discounts on best sellers, Amazon says … Today’s news is now formalizing those prior efforts with a standard rewards program where Prime members can expect to take 10 percent off sale items on a consistent basis, in addition to other weekly discounts on select items … Plus, Amazon Prime members get 5 percent back on Whole Foods purchases with the Amazon Prime Rewards Visa Card, the companies announced earlier this year.