This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube … The company has claimed for years that YouTube ads are more effective than TV because they allow targeting – but that’s an argument that can be made for may sorts of online ads … In other words, if you thought having the shoes you abandoned in a retailer’s shopping cart following you around the web was weird, wait until YouTube starts showing you ads for local businesses that match up with what you’ve just been googling.