Ride-sharing serviceLyftis Today announcing its new plan to encourage repeat use: the launch of a loyalty program for riders, Lyft Rewards ... The Company already caters to its regular riders in several ways, including through its recently launched subscription service, a program that rewards Business users, and its Partnership with Delta that allows riders to earn Delta airline miles with Lyft ... According to Lyft, riders will soon be able to earn points as they ride in Lyft, which can be accumulated over time then used for upgrades.