Google is launching playable in-game ads

That’s actually a feature of Google’s AdMob advertising service, and today it’s extending this with playable ads, a new type of ad that fits far better into a game … More than 45 percent of AdMob’s Top 1,000 gaming partners already use rewarded ads to monetize their apps, and the new playable ads will work just like rewarded video ads … At first glance, these new ad types look like they would take a player out of the game, but at least the playable ads fit into the general mode and state of mind a player is in.