Snapchat’s video chat update, rolling out to users globally this week, means that users will have another way to communicate … As Snapchat described in its blog post, video chat can make texting 「even more fun.」 The move is also a way to encourage users to spend more time on the app and broaden Snapchat’s core message of being a camera app … Earlier this week, Snapchat released its first-ever TV commercial that frames it as a 「new kind of camera.」 Per Snapchat’s style, video calling allows lenses, so puppy filter all day whether you’re snapping a pic or in a 16-person video chat.